July 8

If Radiohead and Expedia had a baby...

One of the most representative cases of succesful online brand building in Spain is Atrapalo.com, an online travel agency that also promotes leisure activities.

Their latest idea?…

Who.

i’m tom ajello. i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts. mmm…cookies. Drop me a line, or subscribe here.

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What.

I only kinda designed this site. This theme was originally created by Mirza R. I made modifications to it (with the help of this guy). Also, some of the artwork is from this guy's tutorials. The site is energized by an amazing simple service called Tumblr.

Why.

Design is a way of life and a struggle all around us. This site is dedicated to effortless design - in all its forms - and how incredibly "effortful" an effortless design really is. – tom ajello

Don't Give Up..