August 12

The Art Of Creating Simple, Smaller And Smarter.

The Art Of Creating Simple, Smaller And Smarter.
Or… Mommy, how I learned to stop making advertisements and start making things that advertise.

This is a little session description I…

Who.

i’m tom ajello. i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts. mmm…cookies. Drop me a line, or subscribe here.

( LinkedIn )   ( Twitter )   ( Blog )   ( Flickr )

What.

I only kinda designed this site. This theme was originally created by Mirza R. I made modifications to it (with the help of this guy). Also, some of the artwork is from this guy's tutorials. The site is energized by an amazing simple service called Tumblr.

Why.

Design is a way of life and a struggle all around us. This site is dedicated to effortless design - in all its forms - and how incredibly "effortful" an effortless design really is. – tom ajello

Don't Give Up..