April 8

alternate reality meets Twitter

squidder barcode t shirt 480x342

Dear Squidder, you win.

why, you ask?

The genius flash-in-the-pants and optical-recognition lovers that go by the name Squidder have been showing off two new systems that tie augmented…

Who.

i’m tom ajello. i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts. mmm…cookies. Drop me a line, or subscribe here.

( LinkedIn )   ( Twitter )   ( Blog )   ( Flickr )

What.

I only kinda designed this site. This theme was originally created by Mirza R. I made modifications to it (with the help of this guy). Also, some of the artwork is from this guy's tutorials. The site is energized by an amazing simple service called Tumblr.

Why.

Design is a way of life and a struggle all around us. This site is dedicated to effortless design - in all its forms - and how incredibly "effortful" an effortless design really is. – tom ajello

Don't Give Up..